The basic explanation of Link Popularity is the total number of links pointing in to one particular site. Each major search engine is different but the Link Popularity of a particular site plays an important and critical role for determining what position that website will appear in the search engine results. So you’re thinking, the more sites that link to mine the better, right? Almost. A plethora of links may seem terrific but the sheer amount of links pointing at a site only plays a small role in the actual ‘popularity’ of the site. A more important factor the search engines take into consideration when gauging the popularity of your site is the relevance, and trust of these links. The more relevant the links are to your site the more weight the link will have. For example, a site that has 1000 unrelated links point at it will do much poorer than a site that has 10 trusted, relevant links pointing at it.
Now that we understand Link Popularity a little better we can work at increasing the Link Popularity of our own website. Building links is a constant process and it can be tedious at times. You will need to track down relevant websites and try to get them to link to your site. You would be surprised at how many other webmasters are more than happy to provide you with a link, on the condition that you return the favor in the form of a link back to them. These are called reciprocal links, and when done on a very small scale can work. On a very small scale.
The important thing you should know about link building, is to make it look as natural as possible.
